互道智慧零售超级门店解决方案

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Personalized Consumer Services

Pain points

  • Member data separated in multi-channels is difficult to integrate and clean and cannot demonstrate a unified member view
  • Member data cannot be effectively integrated with “merchandise” and “store” data
  • Sales activities with the experience of people cannot use data to effectively guide marketing strategy
  • Difficulties in effectively reaching members, low conversion rate after reaching

Solutions

Build private member data bank

Combined with the capabilities of FansForce, integrate first-party and third-party omnichannel member data of group/brand, automatically achieve data cleaning and labeling of member data, provide 360° membership view for brands and empower front-line staff provide personalized customer services data insights

 

Custom exclusive member rights system

Based on brand characteristics and its own attributes to build a standardized member rights and benefits system for the customers to achieve multi-brand membership level pass, points pass, equity pass.

 

Enable precision scene-based marketing activities

Based on the consumer tagging system and grouping system, combined with use portrait and scenes to provide personalized clientling marketing activities.

 

Build fully deep relationship with consumers for smart retail

Combined with smart mobile POS, enterprise WeChat, mini programs, its own APP, third-party EC, social platform and other channels, more effective and highly convertible reach members.

 

Flexible front-end apps delivery brand new experience to users

Upgrade the official accounts, for the brand quick landing points mall, micro-mall, micro-membership and smart guide end applications and other front-end tools, and constantly UP members’ consumption experience.

 

Value

  • Create a “unified channel” central bank for the membership management
  • Create a “smart” clientling marketing center
  • Create a ”interact” platform for membership management
2019-6-23
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