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Unified Promotion Management

Challenges

Promotional rules are spread across platforms and complex in configuration or management. In addition to its own APP, mall, physical stores, there are third-party channels, such as T-mall, JD.com, TikTok, Red Book and other channels promotional rules are not uniform. The promotional activities were split by different platforms and there is no unified promotion management.

 

Online and offline promotions are fragmented, cannot achieve the promotion of full unity caused by the customer online or offline experience. The benefits are inconsistent affecting brand impression and sales.

 

Single promotion dimension, weak extensibility. Basic promotional rules are available but cannot meet promotional requirements.

 

Cannot analytics the global best promotion. When there are multiple promotion combination calculations, global promotion calculations cannot be performed, and the best promotion results are recommended.

 

Solutions

Establish a cross-platform, omni-channel, stable and easy-to-use promotion center with high-performance promotion engine as its core.

Based on DataForce promotion center, provide real-time customer verification for the online omni-channel mass shopping cart concurrent requests, promotion rules matching, promotion engine trial and other optimal strategy recommendations. Integration of their own APP, mall, offline stores, third-party platforms and other channels, unified control of omni-channel promotion to realize the unity of promotion rules across platforms, the unification of promotional offers and the unification of member rights and interests, and improve the user promotion experience.

 

High-performance promotional trials and automated calculation results of optimal promotional.

Based on DataForce promotion center, a unified promotion experiment is conducted for the entire channel shopping cart behavior, and the best recommendation is returned to the user in real time; Support for online platforms, its own APP promotion al-Test; More than 100 kinds of promotional business matching, promotion trial real-time trigger, real-time feedback and meet the massive shopping cart concurrent trial request, guarantee service stability.

 

Comprehensive multi-factor promotion rules design, full coverage of retail promotion scenarios.

DataForce promotion center support thousands of promotional rules such as time, channel, merchandise, membership level, member grouping, external, combination, single product, whole list and other factors overlay or mutually exclusive, industry standard templates and advanced custom promotion mode.

Value

Unified promotion management to improve operational efficiency and user’s omni-channel promotion experience

 

High-performance omnichannel promotion center support for online, high-concurrent applications

 

Automatic calculation of global optimal promotion to avoid artificial judgment, reduce error rate and improve efficiency

 

Comprehensive promotion rules and flexible definition to complete coverage of retail promotion scenarios

2019-6-23
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