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NIO is known as the world’s leading smart electric vehicle company, but it is not just a car brand. By providing high-performance intelligent electric vehicles and extreme user experience, NIO is committed to creating a pleasant lifestyle for users and creating a global “customer-centric brand”. NIO House is dedicated to creating an integrated free space for NIO owners and friends, including light meals, boutique, book rental, space rental and a series of services. It develops a variety of business services and strives to bring consistent experience of online and offline to users.
In order to satisfy the needs of various services, such as retail, catering and rental services, NIO needs to solve the problems of fragmentation of online and offline interoperability, consistency of cashier experience, real-time data of store operation, etc. As a representative of the emerging Technology-New energy automobile industry, NIO cooperated with NEXTTAO, a new retail solution manufacturer. A new integrated multi-format retail system has been built to meet NIO’s high-level customer experience.
Cooperate with NEXTTAO, developing new species of multi-format retail based on intelligent unified commerce data.
For NIO, it has its own development team and business system, but it needs a more compatible system, which will be well compatible with the original framework and has a high degree of scalability at the same time. The new system can show the high-end brand image and provide better and meticulous services for the high-end user groups.
As a new generation of enterprise technology service providers emerged in the Internet and data era, NEXTTAO has been rooted in the retail industry since its inception. The system is based on the capability of mid-platform architecture, which can support data integration of multi-industry and the rapid landing of front-end applications.
After the cooperation of NIO and NEXTTAO, we have helped NIO quickly build an efficient and intelligent unified commerce platform, and completed the needs of commodity management, order management, inventory management, authority management, sales management, payment management, promotion management, report management and so on, which are concerned in the development of multi-format services. It has realized three important changes: mobile store, intelligent operation and upgrade of membership service. Intelligent application frees the clerk from the bondage of the cash register, provides service at anytime and anywhere for the owner, and creates a full sense of wisdom for the owner’s living space through mobile payment experience. One device opens all payment methods, and APP and offline points can be exchanged. Payment methods can be uploaded in real time through API to ensure efficient operation of stores. Food, beverage and retail can be paid by one-time purchase, online and offline rights and benefits can be exchanged, members can view their full channel orders in APP, which will efficiently improve customers’ experience.
Subverting the past and realizing the wisdom retail vision
In NEXTTAO’s solution for NIO, the retail terminal not only supports a comprehensive payment method, but also a combination of payment support and the purchasing terminal can be credited. As long as users are identified once, they can enjoy the whole process of cashier service, which ensures the consistency of experience, and supports various dimensions of reporting, sales statistics, best-selling ranking, inventory analysis, sales KPI, etc.
Retail system is based on unified commerce platform, it can integrate with various complex systems and exchange data. Meanwhile, micro-service architecture can support mixed deployment and development of a variety of dedicated languages.
Building a strong promotion engine can support a variety of complex promotional rules, achieve online and offline marketing preferences unification. Shopping guide can directly inquire about user preferences, directly cancel, to ensure user experience. This can support the exchange of orders, inventory and commodities, realize the order receiving and delivery of full-channel orders of O2O, and support the entry of composite goods.
Driven by powerful technology, NIO House’s system requirements for high-end customers have been met. The shortcomings that once affected the customers’ experience were supplemented one by one. Finally, NIO House turns the wisdom of retail vision into reality, and will play a greater role in the future development.