Build an omni-channel member data bank, empower the front-line smart retailers
Create a unique clientling marketing scene for brand
Members scattered in diffident channels, such as self-wired stores, its own micro-mall, its own official website, third-party EC and other channels
Groups or brands are shifting operation strategy from a “merchandise-centric” approach to a “customer -centric”
Multity sub-brands of groups plan to realize membership data pass, point pass, marketing pass
Member data separated in multi-channels is difficult to integrate and clean and cannot demonstrate a unified member view
Member data cannot be effectively integrated with “merchandise” and “store” data
Sales activities with the experience of people cannot use data to effectively guide marketing strategy
Difficulties in effectively reaching members, low conversion rate after reaching.
Combined with the capabilities of FansForce, integrate first-party and third-party omnichannel member data of group/brand, automatically achieve data cleaning and labeling of member data, provide 360° membership view for brands and empower front-line staff provide personalized customer services data insights
Based on brand characteristics and its own attributes to build a standardized member rights and benefits system for the customers to achieve multi-brand membership level pass, points pass, equity pass.
Based on the consumer tagging system and grouping system, combined with use portrait and scenes to provide personalized clientling marketing activities.
Combined with smart mobile POS, enterprise WeChat, mini programs, its own APP, third-party EC, social platform and other channels, more effective and highly convertible reach members.
Upgrade the official accounts, for the brand quick landing points mall, micro-mall, micro-membership and smart guide end applications and other front-end tools, and constantly UP members’ consumption experience.
Create a “unified channel” central bank for the membership management
Create a “smart” clientling marketing center
Create a ”interact” platform for membership management