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Bestseller is China’s largest clothing group, with annual sales scale of 10 billions CNY, six brands and 10,000 stores. However, with the completion of the franchise-to-direct mode, existing POS architecture and performance bottlenecks become more serious in the new business needs and requirements as the customer experience improves, seeking the new retail model of mobile has become the brand under the new model of the top priority.
In order to make customers experience more convenient and high-quality services in the process of consumption, as well as to meet the high efficiency and clarity of store management, it is necessary for Bestseller to possess new system architecture with higher performance. At the same time, it can also solve the problem of extensive membership system under the original system, which will remove information barriers and achieve more refined membership system operation to carry out accurate marketing.
To meet these ingredients, Bestseller cooperated with NEXTTAO and successfully completed the digital transformation of smart retail using ShopForce.
ShopForce boosts Bestseller Smart Retail Transformation
The retail system based on DataForce has upgraded the original 48 discrete systems, which can centralize the management of thousands of stores to realize the real-time docking with SAP, Siebel and other systems. The framework driving Process Center with Data Center solves the problem of “new business process” in the new retail business.
ShopForce employs mobile devices to realize mobile cash register, check inventory, inventory, dispatch, receipt, report query and other functions. It has a comprehensive payment method with willfully and diversified combination of payments. For stores, daily store management would be easier. For consumers, it improves the experience of store consumption.
With the help of ShopForce system, Bestseller has realized information exchange and benefit sharing among all brands of Wechat, T-mall and over 10 million offline members, which enables all channel members to land synchronously. Meanwhile, it supports over ten million full channel orders per day, centralizes the management of all channel marketing activities, supports multiple identification methods, obtains full channel portraits of members, and provides precise recommendation and personalized services for members. In addition, it also supports a variety of complicated promotional strategies, intelligent recommendation of the best promotional program in a variety of promotional activities scenarios. The above convenience makes marketing and promotion no longer be a useless enterprise and users’ “harassment”.
Intelligent and Unified Commerce Platform Motivates 100 million Orders Achievement
ShopForce plays an important role in building BESTSELLER a new retail platform in two months and achieve more than one billion results in the “Double Eleven ” of 2018. ShopForce is available to all six of the Group’s brands, covering 19 cities and some overseas regions in China and has access to data of more than 5000 stores. In the “Double Eleven” retail business peak period can also be easy to cope with, real-time data management and fast support for full mobile applications bring high-quality consumer experience to customers.
On the road to intelligent retail transformation. ShopForce, as a data terminal software that integrates POS, data compass, shopping guide and O2O scenarios, will play a greater role in achieving easy and intelligent management, efficient and accurate marketing.