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GAP is an influential conglomerate in the U.S. apparel industry, with stores around the world and a large number of customer traffic. With the rise of the Internet, its online marketing channels have also been developed by leaps and bounds.
Therefore, GAP hopes to be able to integration multiple online platforms and offline store data in order to achieve cross-platform, cross-scenario traffic integration and unified operation; Synchronize member benefits online and offline across multiple channels. Allow users to enjoy quality services at the same time, promoting traffic growth of various channels; improve service efficiency and enhance consumer experience. Meanwhile, GAP also needs to upgrade the original POS architecture and the original independent CRM in order to accommodate the huge offline store and online channel data management.
As a multinational corporation, GAP hopes to find a team with a global vision and service capabilities to deploy globally and implement locally. At the same time, GAP pays great attention on data security and privacy compliance. NEXTTAO finally received the IT product access qualification after many rounds of security reviewed by GAP Global Headquarters. NEXTTAO not only has first-class technical capabilities that can be regard as pioneers, but also because NEXTTAO has vast international service experience and professional cross-cultural teams.
In the strategic transformation of smart stores upgrading, GAP has completed the docking with Ali i-Stores to achieve the online platform to offline platform drainage and member rights and benefits sharing, so that offline and offline traffic growth.
With the collaboration of ShopForce, GAP achieves cross-platform membership benefits, online channel members red packet, vochers, coupons and other benefits can be used automatically when consumer shopping in store.
These actions based on digital transformation have improved the sales efficiency of GAP online and offline channels, provided great convenience for customers’ consumption, and enhanced the flow of all channels.
Professional stability achieves smart retail.
ShopForce Mobile Smart POS for GAP has passed the test perfectly with high security and hard core technology after many rounds of security reviewed by GAP Global HQ, and it has completed all the analysis of promotional rules, skillfully docked the original retail system, which guarantees the continuation of GAP’s original complex promotional activities and the simplification of the whole process, the IT product admittance qualification from GAP headquarters was finally obtained.
After using the product, GAP’s front-line shop assistant expressed their appreciation for the system provided by NEXTTAO, saying that it was simple to operate and powerful in functions. On the day GAP docked with NEXTTAO, it took only 20 minutes to complete the training of shop staff, which greatly reduced the cost of training shop staff. Simple interaction also saves time for customers, and the consumer experience has been greatly improved in the short interaction.
Through cooperation, NEXTTAO helps GAP to embrace smart retailing and helps GAP to upgrade its service ecosystem. At the same time, it has also provided valuable experience and precipitation for the team of NEXTTAO. Our team will always keep the concept of equal emphasis on R&D and service, constantly explore and innovate to solve customers’ needs in the retail industry.